February 23, 2023

French pop sensation JAIN is back with new song and video!

byTHS

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This marks the first taste of new music following her #1 in France sophomore album Souldier

You might remember JAIN from her 2015 song “Makeba” that was played in different TV shows and commercials, such as Levi’s “Circles”, constantly aired, from her debut album Tanaka which sold over 1 million copies worldwide.

And today, JAIN is unveiling her new single “The Fool” alongside a music video.

A new chapter for the multi-cultural popstar both personally and artistically, this poetic body of work is inspired by self-empowerment, new chances and beginnings, and the need to overcome one’s fears.

Credit: JAIN
Although entirely composed by JAIN and produced by her long-time collaborator Maxim Nucci/Yodelice, she teamed up with some new creatives to elevate her work to a new era. This international pop and folk album chronicles all the stages one goes through when making a fresh start: fear, excitement, innocence, doubts, letting go and epiphany. While the new album draws on artistic influences such as Kate Bush and Stevie Nicks, much of JAIN’s music originally blended a myriad of genres such as Arabic percussion, African rhythms, electro, reggae, soul and hip hop.
 

She relies heavily on Tarot de Marseilles, an art her mother passed on to her which gives her the strength to jump into the unknown through an instinctive perception of the world’s dangers and possibilities.

Back in 2019 we were able to talk with her after her amazing performance during Coachella 2019 where she explained to us her creative and inspiration resources since all of her songs and videos are full of incredible elements. This new video “The Fool” contains the same amazing ingredients.

Jain - Photo: Nacho DelaGarza

The Fool

The Fool is the holiest card in the deck. You can’t go on any kind of journey unless you’re willing to be foolish. Taking your first step, driving a car, falling in love. There’s always a risk you’ll lose your balance. At any moment. But in the end, the fool’s journey is the only journey.

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